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Instant Results: Fly-tipping tackled at Reading BC

Updated: Jan 14

This is a fine example of a robust and clear strategy to combat environmental crime with the help of our state of the art, rapidly deployable, IOT-based cameras. This product is available for purchase from our partner Vodafone.


We are pleased that the new Vodafone Smart Wireless Camera equipment installed at Kensington Road (Reading, Berkshire) is having such an immediate positive impact. The local Borough Council have reported (and via the Reading Chronicle and BerkshireLive) an incredible 57 fixed penalties issued at this site since the cameras were installed, 27 of these generated from captured footage.

“We will not tolerate environmental crime and are working hard to identify and prosecute those who commit it"

Adele Barnett-Ward, RBC’s lead member for Neighbourhoods and Communities, said: “The majority of Reading’s residents value having a clean and tidy town and dispose of their waste responsibly.


Flytipping at Kensington Road, Reading (Image from Reading Chronicle)
Flytipping at Kensington Road, Reading (Image from Reading Chronicle)

“They should not have to put up with littering and fly-tipping perpetrated by a selfish and irresponsible minority. We will not tolerate environmental crime and are working hard to identify and prosecute those who commit it."


The Vodafone Smart Wireless Camera


Keeping an eye on remote locations and assets can be tricky, especially when it’s not feasible to install traditional CCTV. Our Smart Wireless Camera is a low cost, low maintenance solution that can be used day and night, in almost any location and in all weather conditions.


By bringing together our leading IoT network, hardware and analytics, our Smart Wireless Camera offers powerful surveillance where you need it most.



For more information on the Vodafone Smart Wireless Camera please visit our channel partner's site: https://www.vodafone.co.uk/business/iot/smart-security/smart-camera


See full press release from Reading Borough Council here:

https://www.reading.gov.uk/news/littering-prosecutions-begin-in-reading/?utm_source=Twitter&utm_medium=social&utm_campaign=SocialSignIn


And from Reading Chronicle here:

https://www.readingchronicle.co.uk/news/18885834.50-fines-issued-fly-tipping-one-reading-road-since-cctv-installed/